Golden Tower Hotel & Spa | Florence ★ Book Spa Rooms, Wellness Deals & Guest Reviews

75 photos

Golden Tower Hotel & Spa Florence Kitchen photo The lobby of the hotel

Golden Tower Hotel & Spa Florence Room photo A suite at the Hotel de France

Golden Tower Hotel & Spa Florence Facilities photo A room at the hotel

Book here and pay

10% less

than on Booking.com!

Key details

About the Hotel

Piazza Strozzi 11/R, Florence, Italy, 50123

Close to the historic center

Perfect

9.3

9.7

/10

4.9

4.8

Loved by Golden Tower Hotel & Spa guests

Excellent hospitality
Delicious breakfast
Charming staff
Free room upgrade
Comfortable bed
Ideal location

"The room I booked was quiet, spacious and beautifully appointed."

David C from United States

read full review

"The breakfast was the best we had in Italy loved it and the presentation!"

Vicki from United States

read full review

"The hotel is so central which is fantastic and also very quiet so no noise pollution."

Aztec1309 from United Kingdom

read full review

Golden Tower Hotel & Spa offers a unique blend of modern luxury and historical charm in Piazza Strozzi, featuring a wellness center and exclusive spa. This 5-star hotel boasts 30 elegantly furnished rooms and suites, ensuring a sophisticated atmosphere in the heart of Florence's pedestrian area.

Rooms & Amenities

The hotel features 30 rooms and suites across eleven different types, beautifully designed with classic, Tudor, and contemporary elements. All accommodations provide soundproofing, air conditioning, and high-end amenities including a Nespresso machine and a minibar.

Dining & Nearby Options

Dining options include room service and nearby restaurants such as Ristorante Il Latini and Hard Rock Cafe, both within 0.5 km. Guests can explore a range of culinary offerings in proximity to the hotel, while the exclusive Golden SPA offers rejuvenating treatments.

Leisure & Location

Golden Tower Hotel & Spa features a wellness center offering a whirlpool, sauna, and steam bath. Located near the historic Palazzo Strozzi, guests are in a prime position to visit landmarks like the Cathedral of Santa Maria del Fiore and the Ponte Vecchio, all within a 10-minute walk.

Services & Transportation

Guests can access 24-hour reception services, personalized assistance for recommendations, and secure valet parking for 45 € per day. Florence Santa Maria Novella train station is a 10-minute walk, while the hotel is 10 km from Peretola Airport.

“In my opinion, Golden Tower transcends standard luxury with its seamless blend of historical charm and modern amenities, particularly its exclusive spa. The proactive service-from early check-ins to personalized cocktail celebrations-demonstrates a commitment to individual guest experiences. Its central location next to Palazzo Strozzi enhances its appeal, making it a standout choice in Florence.”

Sophia TurnerEditorial Director at Spahotels

Location: Perfect

9.8/10Review score

View hotel on map

Highlights from guests

DiningBreakfast Bliss

Breakfast offered eggs cooked to order. There was a wide variety of fresh fruit, meats, pastries, and fresh-squeezed juice of any kind.

Isabelle from France

Review on

Guest ParkingParking Convenience

The parking and valet service made our arrival seamless, a true luxury in the city center.

Hans from Netherlands

Review on

Spa & LeisureExtra Indulgence

I enjoyed the treatments. The spa facilities are available for an extra charge, but worth the expense.

Louis from United States

Review on

Room FeaturesAttic Romance

The exposed beams in our attic room added a touch of romance. The room was very well equipped in a classic Italian style.

Sofia from Spain

Review on

View all

Choose your room type

Golden Tower Hotel & Spa offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals

Deluxe Double Room Spa Bath Tower

2 persons

280 sq. feet

1 King-size bed

Heating

Air conditioning

room details

Deluxe Double or Twin Room Tower

2 persons

280 sq. feet

1 King-size bed

Heating

Bathtub

room details

Basic Single Room

2 persons

185 sq. feet

1 Single bed

Shower

Heating

room details

Classic Double or Twin Room

2 persons

195 sq. feet

1 King-size bed

Heating

Bathtub

room details

Click button to see more rooms

Show all rooms

Show all roomsLess

Price and Room Availability

Check availability and prices for your dates now!

Facilities

Golden Tower Hotel & Spa offers amenities for your comfortable stay and unforgettable experiences

Facilities: Perfect

9.2/10Review score

General

No smoking on site
Wi-Fi
Parking
Safe deposit box
24-hour reception
Express check-in/ -out
No pets allowed
Rooms/ Facilities for disabled
Wheelchair access
24-hour security
Luggage storage
Locker room
Lift
Coffee shop
Smoke detectors
Fire extinguishers
Key card access

Guest Parking

Electric kettle

Services

Paid airport shuttle
Valet parking
Room service
Housekeeping
Car hire
Laundry
Dry cleaning
Tours/Ticket assistance
Welcome drink

Dining

In-room breakfast
Snack bar
Bar/ Lounge area

Business

Meeting/ Banquet facilities
Fax/Photocopying

Children

Cots
Babysitting/Child services
Children's menu

Facilities for people with disabilities

Toilet for disabled
Bathroom for disabled

Spa & Leisure

Leisure/ TV room
Spa & wellness centre
Sauna
Turkish bath
Steam room
Jacuzzi
Pedicure
Manicure
Waxing
Body scrub
Facial
Treatment room
Back massage
Head massage
Full body massage
Foot massage
Make up services

Room features

Air conditioning
Heating
Mini-bar
Soundproofed rooms
Sitting area
Tea and coffee facilities
Mirror
Armchair
Ironing facilities

Bathroom

Free toiletries
Bathroom telephone

Self-catering

Electric kettle

Bedroom

Down comforter

Media

Flat-screen TV
Direct dial telephone
AM/FM alarm clock

Room decor

Parquet floor

Golden Tower Hotel & Spa Location

Piazza Strozzi 11/R, Florence, Italy, 50123

Map view

Piazza Strozzi 11/R, Florence, Italy, 50123

City landmarks

Square

Piazza del Duomo

2100 ft

Square

Piazzale Michelangelo

1.2 mi

Church

Cathedral of Santa Maria del Fiore

2400 ft

Museum

Galleria dell'Accademia

3600 ft

Museum

Pitti Palace

2600 ft

Market

Mercato Centrale

2900 ft

Church

Basilica of Santa Croce in Florence

3700 ft

Landmark

The Boboli Gardens

3700 ft

Museum

Bargello National Museum

2100 ft

Museum

Riccardi Medici Palace

2300 ft

Museum

San Marco Museum

3900 ft

Museum

Museo Galileo

2200 ft

Church

Ognissanti Church

2300 ft

Museum

Medici Chapel

2100 ft

Church

Brunelleschi's Dome

2400 ft

Museum

Leonardo da Vinci Interactive Museum

3300 ft

Nearby

Museum

Gallerie Degli Uffizi

1900 ft

Bridge

Ponte Vecchio

1200 ft

Square

Piazza della Signoria

1500 ft

Museum

Palazzo Vecchio

1500 ft

Landmark

Campanile di Giotto

1700 ft

Museum

Strozzi Palace

700 ft

Church

Basilica of Santa Maria Novella

1500 ft

Museum

Museum of Opera of Saint Maria of Fiore

1700 ft

Square

Piazza della Repubblica

800 ft

Church

Battistero di San Giovanni

1500 ft

Church

Church and Museum of Orsanmichele

1100 ft

Piazza della Signoria

Loggia dei Lanzi

1500 ft

Store

Via de' Tornabuoni

800 ft

Restaurants

Odeon Bistro

500 ft

Piazza Degli Strozzi 8r

Restaurante Il Latini

1200 ft

Via Dei Palchetti 6/r

Temakinho Florence Strozzi

200 ft

Piazza degli Strozzi 14/15 Rosso

Yab

400 ft

5 Via dei Sassetti

Fattoria Rossi Firenze

400 ft

Piazza De' Davanzati 3 R

PaStation Firenze

300 ft

Via Porta Rossa 64

Ristorante OLIVIERO 1962

700 ft

Via delle Terme 51/R Near Via Tornabuoni

Rooster Restaurant Firenze

800 ft

Via Porta Rossa

Explore Florence

Local Highlights

Piazza del Duomo

8 minutes' walk

Iconic cathedral square featuring stunning architecture and the famous Brunelleschi's Dome.

Uffizi Gallery

7 minutes' walk

One of the world's most renowned art museums, showcasing masterpieces by Botticelli and Michelangelo.

Ponte Vecchio

5 minutes' walk

Historic bridge adorned with shops, offering picturesque views of the Arno River.

Pitti Palace

10 minutes' walk

Former royal palace housing art collections, with beautiful gardens to explore.

Guided City Tours

10 minutes' walk

Engaging guided walking tours provide insights into Florence's history and art.

Boboli Gardens

14 minutes' walk

Relaxing outdoor space featuring picturesque gardens and fountains, perfect for picnics.

Biking in the City

10 minutes' walk

Bike rentals are available nearby for a thrilling ride through Florence's charming streets.

Spa Treatments

15 minutes' walk

Several wellness centers offer rejuvenating spa treatments and massages for relaxation.

La Bussola

2 minutes' walk

Cozy restaurant serving Tuscan dishes with local wines in a warm atmosphere.

Ristorante OLIVIERO 1962

3 minutes' walk

Fine dining offering Mediterranean cuisine with a focus on fresh, seasonal ingredients.

Colle Bereto

2 minutes' walk

Trendy spot known for its aperitivo and creative cocktails, ideal for evening relaxation.

Temakinho Florence Strozzi

1 minute' walk

Unique fusion of Japanese and Brazilian cuisine with a vibrant, casual atmosphere.

Teatro della Pergola

15 minutes' walk

Elegant theater with diverse performances, including plays and opera, in a historic setting.

Florence Jazz Club

20 minutes' walk

Lively venue known for live jazz music, with a relaxed atmosphere ideal for all ages.

Planetario di Firenze

15 minutes' walk

Family-friendly planetarium offering engaging shows about space and astronomy.

Rooftop Bars

10 minutes' walk

Several nearby bars with stunning rooftop views, perfect for enjoying drinks while gazing at cityscapes.

Getting around

City Centre

Florence5 min · 1400 ft

Airports

Peretola (FLR)11 min · 4.5 mi

Galileo Galilei (PSA)122 min · 50.5 mi

Train

Florence Santa Maria Novella Railway Station10 min · 2700 ft

Bus

Bus stop3 min · 700 ft

Access exclusive early booking discounts.

Choose your spa escape today!

Check Rates

Property information and rules

Check-in

from 15:00-23:59

Check-out

until 12 pm

Guest Parking

Public parking is possible at a location nearby at EUR 45 per day.

Internet

Wireless internet is available in for free.

Breakfast

All visitors are offered a continental breakfast for a fee.

Children & extra beds

There are no extra beds provided in a room.

Pets

Pets are not allowed.

Languages

English, German, Spanish, Italian, Dutch, Romanian, Japanese, Turkish, Albanian

Year renovated:

2009

Number of floors:

Number of rooms:

Former name

Golden Hotel Florence

Reviews and Ratings

Reviews from guests about their experience.

Review summary

Based on recent reviews

The Golden Tower Hotel & Spa enjoys a superb location in the heart of Florence, making it easy to visit all the main attractions on foot, such as the Uffizi and Ponte Vecchio. Guests often appreciate the spacious and tastefully decorated rooms, some featuring jacuzzi baths and modern bathrooms with marble details. Breakfast is a highlight for many, with made-to-order omelettes and fresh options; however, a few guests have found some of the furniture to be older. The hotel also offers spa access for relaxation after a day of sightseeing.

Show moreShow less

Review score

Based on 658 verified reviews

9.6/10

Perfect

98%

Recommend

Location

9.8/10

Staff

9.8/10

Paid Wi-Fi

8.4/10

Value for money

8.9/10

Pros

Renovated interior

Helpful staff

Perfect location

Spacious rooms

Exclusive spa access

Cons

Cracked bath

Slow elevator

riley from australia

Couple

deluxe double or twin room

4 nights in November 2025

Reviewed:December 24, 2025

9.7/10

charmed by the location and really good service!

central locationlovely welcomedecent varietygood size

The location is genuinely central. I could walk to all main attractions easily. the staff offered cappuccinos upon arrival. That was a lovely welcome! breakfast presented a decent variety. It was a great start to the day. my room was a good size and very clean. It provided all i needed.

Parking was expensive at €45 per day. It is certainly something to consider.

Facilities

9/10

breakfast includes fresh omelets and pancakes made to order, which adds a personalized touch. the hotel has a bar and sitting area perfect for unwinding with snacks and cocktails after a day exploring. i enjoyed this feature.

Service

10/10

The staff helped arrange 'take away' breakfasts when i had early departures. This was helpful. they offered excellent restaurant recommendations and spoke multiple languages, including english. i found this so useful and charming.

Location

10/10

the hotel is located on the piazza degli strozzi and within walking distance of major sites. this includes the duomo, uffizi, and ponte vecchio. i found this convenient and easy to navigate.

0 Helpful

Show less

Luna from Spain

Family with children

Junior Suite

3 nights in November 2025

Reviewed:December 23, 2025

6/10

central locationold furnituredisappointing spa

the location was central. it was within walking distance to many sites and restaurants.

the spa was disappointing. also, there was no gym. the furniture seemed old and wasn't very clean, i thought the cleanliness could be better.

0 Helpful

Liam from Ireland

Couple

deluxe double or twin room

4 nights in November 2025

Reviewed:December 14, 2025

6/10

adequate stay

helpful staffgood locationnoise issuesmall shower

the staff were helpful and accommodating . the hotel is in a good location near several key attractions. breakfast was also good and provided sufficient choices.

The suite i was in had some issues with noise. i could clearly hear footsteps from the room above, disruptive. additionally, the shower was small. A bath would have been preferable.

0 Helpful

Emma from United Kingdom

Family with children

Deluxe Double or Twin Room

4 nights in November 2025

Reviewed:November 25, 2025

9/10

spa discountperfect location

the concierge helped find vegan restaurants. i got a spa discount on my birthday, i was charmed. the location is close to sites in the historic city center, i liked it.

i found one very slight thing, there isnt a restaurant.

0 Helpful

Robert from United States

Single

Deluxe Double or Twin Room

3 nights in August 2025

Reviewed:September 15, 2025

6/10

Acceptable but Disappointing Features

disruptive noisemissing bathtub

The room assigned was not ideal. Noise from adjacent rooms disrupted sleep (I could hear every footstep!). The bathroom lacked a bathtub, an unexpected omission in a hotel of this caliber. I expected a more tranquil and well-equipped space (especially for the price).

0 Helpful

Ralph from United Kingdom

Couple

Deluxe Double or Twin Room

3 nights in August 2025

Reviewed:September 12, 2025

9/10

restaurant recommendationshigh quality optionsfresh coffee

The staff offered restaurant recommendations. They assisted with taxi arrangements. Breakfast had variety and high quality options. Staff readily prepared coffee to order.

0 Helpful

FAQs

About Golden Tower Hotel & Spa

What are the check-in and check-out times at Golden Tower Hotel & Spa?

Check-in is from 15:00 and check-out is by 12:00.

What nearby attractions can guests visit while staying at Golden Tower Hotel & Spa?

Nearby attractions include the Uffizi Gallery (0.5 km), Piazza del Duomo di Firenze (0.5 km), and the Ponte Vecchio (0.5 km).

Is there a spa available at Golden Tower Hotel & Spa?

The spa includes a hot tub, Turkish bath, sauna, and a range of massage and beauty treatments for an extra charge.

What dining options are available at Golden Tower Hotel & Spa?

Guests can enjoy a buffet breakfast at an additional charge and access to a bar/lounge area for drinks and snacks.

How far is Golden Tower Hotel & Spa from Florence Santa Maria Novella train station?

The hotel is approximately 0.5 km from Florence Santa Maria Novella train station.

What are the features of the rooms at Golden Tower Hotel & Spa?

Rooms feature air conditioning, a minibar, flat-screen TV, and free Wi-Fi.

Can I arrange airport transport while staying at Golden Tower Hotel & Spa?

Paid airport shuttle services, including pick-up and drop-off, are available.

What child amenities are offered at Golden Tower Hotel & Spa?

The hotel provides cots and babysitting/child services upon request.

What languages do the staff at Golden Tower Hotel & Spa speak?

Staff members are proficient in multiple languages, ensuring personalized service.

What are some of the nearby restaurants to Golden Tower Hotel & Spa?

Nearby restaurants include Restaurante Il Latini (0.5 km), Hard Rock Cafe (0.5 km), and Odeon Bistro (0.5 km).

Are there any wellness programs offered at Golden Tower Hotel & Spa?

Wellness programs and specialized treatments are available to guests.

What unique highlights does Golden Tower Hotel & Spa offer?

Highlights include the only wellness center within the walls of ancient Florence, complimentary luxury toiletries, and a daily complimentary minibar for guests.