Golden Tower Hotel & Spa Florence Kitchen photo The lobby of the hotelGolden Tower Hotel & Spa Florence Room photo A suite at the Hotel de FranceGolden Tower Hotel & Spa Florence Facilities photo A room at the hotel
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From216US$ /night
Check-in
30Apr2026Select date
Check-out
01May2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Piazza Strozzi 11/R, Florence, Italy, 50123
-
Close to the historic center
Perfect
9.3
9.7
/10
4.9
4.8
/5

Golden Tower Hotel & Spa offers a unique blend of modern luxury and historical charm in Piazza Strozzi, featuring a wellness center and exclusive spa. This 5-star hotel boasts 30 elegantly furnished rooms and suites, ensuring a sophisticated atmosphere in the heart of Florence's pedestrian area.

Rooms & Amenities

The hotel features 30 rooms and suites across eleven different types, beautifully designed with classic, Tudor, and contemporary elements. All accommodations provide soundproofing, air conditioning, and high-end amenities including a Nespresso machine and a minibar.

Dining & Nearby Options

Dining options include room service and nearby restaurants such as Ristorante Il Latini and Hard Rock Cafe, both within 0.5 km. Guests can explore a range of culinary offerings in proximity to the hotel, while the exclusive Golden SPA offers rejuvenating treatments.

Leisure & Location

Golden Tower Hotel & Spa features a wellness center offering a whirlpool, sauna, and steam bath. Located near the historic Palazzo Strozzi, guests are in a prime position to visit landmarks like the Cathedral of Santa Maria del Fiore and the Ponte Vecchio, all within a 10-minute walk.

Services & Transportation

Guests can access 24-hour reception services, personalized assistance for recommendations, and secure valet parking for 45 € per day. Florence Santa Maria Novella train station is a 10-minute walk, while the hotel is 10 km from Peretola Airport.

“In my opinion, Golden Tower transcends standard luxury with its seamless blend of historical charm and modern amenities, particularly its exclusive spa. The proactive service-from early check-ins to personalized cocktail celebrations-demonstrates a commitment to individual guest experiences. Its central location next to Palazzo Strozzi enhances its appeal, making it a standout choice in Florence.”
Hotel logo
Sophia TurnerEditorial Director at Spahotels
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Choose your room type

Golden Tower Hotel & Spa offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Deluxe Double Room Spa Bath Tower
2 persons
280 sq. feet 
1 King-size bed
Heating
Air conditioning
Deluxe Double or Twin Room Tower
2 persons
280 sq. feet 
1 King-size bed
Heating
Bathtub
Basic Single Room
2 persons
185 sq. feet 
1 Single bed
Shower
Heating
Classic Double or Twin Room
2 persons
195 sq. feet 
1 King-size bed
Heating
Bathtub
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Price and Room Availability

Check availability and prices for your dates now!

Facilities

Golden Tower Hotel & Spa offers amenities for your comfortable stay and unforgettable experiences
Facilities: Perfect
9.2/10Review score

General

  • No smoking on site
  • Wi-Fi
  • Parking
  • Safe deposit box
  • 24-hour reception
  • Express check-in/ -out
  • No pets allowed
  • Rooms/ Facilities for disabled
  • Wheelchair access
  • 24-hour security
  • Luggage storage
  • Locker room
  • Lift
  • Coffee shop
  • Smoke detectors
  • Fire extinguishers
  • Key card access

Guest Parking

  • Electric kettle

Services

  • Paid airport shuttle
  • Valet parking
  • Room service
  • Housekeeping
  • Car hire
  • Laundry
  • Dry cleaning
  • Tours/Ticket assistance
  • Welcome drink

Dining

  • In-room breakfast
  • Snack bar
  • Bar/ Lounge area

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Cots
  • Babysitting/Child services
  • Children's menu

Facilities for people with disabilities

  • Toilet for disabled
  • Bathroom for disabled

Spa & Leisure

  • Leisure/ TV room
  • Spa & wellness centre
  • Sauna
  • Turkish bath
  • Steam room
  • Jacuzzi
  • Pedicure
  • Manicure
  • Waxing
  • Body scrub
  • Facial
  • Treatment room
  • Back massage
  • Head massage
  • Full body massage
  • Foot massage
  • Make up services

Room features

  • Air conditioning
  • Heating
  • Mini-bar
  • Soundproofed rooms
  • Sitting area
  • Tea and coffee facilities
  • Mirror
  • Armchair
  • Ironing facilities

Bathroom

  • Free toiletries
  • Bathroom telephone

Self-catering

  • Electric kettle

Bedroom

  • Down comforter

Media

  • Flat-screen TV
  • Direct dial telephone
  • AM/FM alarm clock

Room decor

  • Parquet floor
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Golden Tower Hotel & Spa Location

Piazza Strozzi 11/R, Florence, Italy, 50123
Map view
Piazza Strozzi 11/R, Florence, Italy, 50123
Nearby
Museum
Gallerie Degli Uffizi
1900 ft
Bridge
Ponte Vecchio
1200 ft
Square
Piazza della Signoria
1500 ft
Museum
Palazzo Vecchio
1500 ft
Landmark
Campanile di Giotto
1700 ft
Museum
Strozzi Palace
700 ft
Church
Basilica of Santa Maria Novella
1500 ft
Museum
Museum of Opera of Saint Maria of Fiore
1700 ft
Square
Piazza della Repubblica
800 ft
Church
Battistero di San Giovanni
1500 ft
Church
Church and Museum of Orsanmichele
1100 ft
Piazza della Signoria
Loggia dei Lanzi
1500 ft
Store
Via de' Tornabuoni
800 ft
Restaurants
Odeon Bistro
500 ft
Piazza Degli Strozzi 8r
Restaurante Il Latini
1200 ft
Via Dei Palchetti 6/r
Temakinho Florence Strozzi
200 ft
Piazza degli Strozzi 14/15 Rosso
Yab
400 ft
5 Via dei Sassetti
Fattoria Rossi Firenze
400 ft
Piazza De' Davanzati 3 R
PaStation Firenze
300 ft
Via Porta Rossa 64
Ristorante OLIVIERO 1962
700 ft
Via delle Terme 51/R Near Via Tornabuoni
Rooster Restaurant Firenze
800 ft
Via Porta Rossa
Explore Florence
Local Highlights
Top Attractions
Activities
Dining
Entertainment
Piazza del Duomo
Piazza del Duomo
8 minutes' walk
Iconic cathedral square featuring stunning architecture and the famous Brunelleschi's Dome.
Uffizi Gallery
7 minutes' walk
One of the world's most renowned art museums, showcasing masterpieces by Botticelli and Michelangelo.
Ponte Vecchio
Ponte Vecchio
5 minutes' walk
Historic bridge adorned with shops, offering picturesque views of the Arno River.
Pitti Palace
Pitti Palace
10 minutes' walk
Former royal palace housing art collections, with beautiful gardens to explore.
Guided City Tours
10 minutes' walk
Engaging guided walking tours provide insights into Florence's history and art.
Boboli Gardens
14 minutes' walk
Relaxing outdoor space featuring picturesque gardens and fountains, perfect for picnics.
Biking in the City
10 minutes' walk
Bike rentals are available nearby for a thrilling ride through Florence's charming streets.
Spa Treatments
15 minutes' walk
Several wellness centers offer rejuvenating spa treatments and massages for relaxation.
La Bussola
2 minutes' walk
Cozy restaurant serving Tuscan dishes with local wines in a warm atmosphere.
Ristorante OLIVIERO 1962
Ristorante OLIVIERO 1962
3 minutes' walk
Fine dining offering Mediterranean cuisine with a focus on fresh, seasonal ingredients.
Colle Bereto
2 minutes' walk
Trendy spot known for its aperitivo and creative cocktails, ideal for evening relaxation.
Temakinho Florence Strozzi
Temakinho Florence Strozzi
1 minute' walk
Unique fusion of Japanese and Brazilian cuisine with a vibrant, casual atmosphere.
Teatro della Pergola
15 minutes' walk
Elegant theater with diverse performances, including plays and opera, in a historic setting.
Florence Jazz Club
20 minutes' walk
Lively venue known for live jazz music, with a relaxed atmosphere ideal for all ages.
Planetario di Firenze
15 minutes' walk
Family-friendly planetarium offering engaging shows about space and astronomy.
Rooftop Bars
10 minutes' walk
Several nearby bars with stunning rooftop views, perfect for enjoying drinks while gazing at cityscapes.

Getting around
City Centre
Florence5 min  ·  1400 ft
Airports
Peretola (FLR)11 min  ·  4.5 mi
Galileo Galilei (PSA)122 min  ·  50.5 mi
Train
Florence Santa Maria Novella Railway Station10 min  ·  2700 ft
Bus
Bus stop3 min  ·  700 ft
Access exclusive early booking discounts.
Choose your spa escape today!
Check Rates
Property information and rules
Check-in
from 15:00-23:59
Check-out
until 12 pm
Guest Parking
Public parking is possible at a location nearby at EUR 45 per day.
Internet
Wireless internet is available in for free.
Breakfast
All visitors are offered a continental breakfast for a fee. 
Children & extra beds
There are no extra beds provided in a room. 
Pets
Pets are not allowed.
Languages
English, German, Spanish, Italian, Dutch, Romanian, Japanese, Turkish, Albanian
Year renovated:
2009
Number of floors:
5
Number of rooms:
30
Former name
Golden Hotel Florence

Reviews and Ratings

Reviews from guests about their experience.
Review summary
Based on recent reviews
Powered by AI
The Golden Tower Hotel & Spa enjoys a superb location in the heart of Florence, making it easy to visit all the main attractions on foot, such as the Uffizi and Ponte Vecchio. Guests often appreciate the spacious and tastefully decorated rooms, some featuring jacuzzi baths and modern bathrooms with marble details. Breakfast is a highlight for many, with made-to-order omelettes and fresh options; however, a few guests have found some of the furniture to be older. The hotel also offers spa access for relaxation after a day of sightseeing.
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Review score
Based on 658 verified reviews
9.6/10
Perfect
98%
Recommend
Location
9.8/10
Staff
9.8/10
Paid Wi-Fi
8.4/10
Value for money
8.9/10
Pros
Renovated interior
Helpful staff
Perfect location
Spacious rooms
Exclusive spa access
Cons
Cracked bath
Slow elevator
Guest reviews
based on 658 reviews
9.6/10
based on 850 reviews
9.3/10
riley from australia
Couple
deluxe double or twin room
4 nights in November 2025
|
Reviewed:December 24, 2025
9.7/10

charmed by the location and really good service!

central locationlovely welcomedecent varietygood size
The location is genuinely central. I could walk to all main attractions easily. the staff offered cappuccinos upon arrival. That was a lovely welcome! breakfast presented a decent variety. It was a great start to the day. my room was a good size and very clean. It provided all i needed.
Parking was expensive at €45 per day. It is certainly something to consider.
Facilities
9/10
breakfast includes fresh omelets and pancakes made to order, which adds a personalized touch. the hotel has a bar and sitting area perfect for unwinding with snacks and cocktails after a day exploring. i enjoyed this feature.
Service
10/10
The staff helped arrange 'take away' breakfasts when i had early departures. This was helpful. they offered excellent restaurant recommendations and spoke multiple languages, including english. i found this so useful and charming.
Location
10/10
the hotel is located on the piazza degli strozzi and within walking distance of major sites. this includes the duomo, uffizi, and ponte vecchio. i found this convenient and easy to navigate.
0 Helpful
|
Show less
Luna from Spain
Family with children
Junior Suite
3 nights in November 2025
|
Reviewed:December 23, 2025
6/10
central locationold furnituredisappointing spa
the location was central. it was within walking distance to many sites and restaurants.
the spa was disappointing. also, there was no gym. the furniture seemed old and wasn't very clean, i thought the cleanliness could be better.
0 Helpful
Liam from Ireland
Couple
deluxe double or twin room
4 nights in November 2025
|
Reviewed:December 14, 2025
6/10

adequate stay

helpful staffgood locationnoise issuesmall shower
the staff were helpful and accommodating . the hotel is in a good location near several key attractions. breakfast was also good and provided sufficient choices.
The suite i was in had some issues with noise. i could clearly hear footsteps from the room above, disruptive. additionally, the shower was small. A bath would have been preferable.
0 Helpful
Emma from United Kingdom
Family with children
Deluxe Double or Twin Room
4 nights in November 2025
|
Reviewed:November 25, 2025
9/10
spa discountperfect location
the concierge helped find vegan restaurants. i got a spa discount on my birthday, i was charmed. the location is close to sites in the historic city center, i liked it.
i found one very slight thing, there isnt a restaurant.
0 Helpful
Robert from United States
Single
Deluxe Double or Twin Room
3 nights in August 2025
|
Reviewed:September 15, 2025
6/10

Acceptable but Disappointing Features

disruptive noisemissing bathtub
The room assigned was not ideal. Noise from adjacent rooms disrupted sleep (I could hear every footstep!). The bathroom lacked a bathtub, an unexpected omission in a hotel of this caliber. I expected a more tranquil and well-equipped space (especially for the price).
0 Helpful
Ralph from United Kingdom
Couple
Deluxe Double or Twin Room
3 nights in August 2025
|
Reviewed:September 12, 2025
9/10
restaurant recommendationshigh quality optionsfresh coffee
The staff offered restaurant recommendations. They assisted with taxi arrangements. Breakfast had variety and high quality options. Staff readily prepared coffee to order.
0 Helpful
FAQs
About Golden Tower Hotel & Spa
What are the check-in and check-out times at Golden Tower Hotel & Spa?
Check-in is from 15:00 and check-out is by 12:00.
What nearby attractions can guests visit while staying at Golden Tower Hotel & Spa?
Nearby attractions include the Uffizi Gallery (0.5 km), Piazza del Duomo di Firenze (0.5 km), and the Ponte Vecchio (0.5 km).
Is there a spa available at Golden Tower Hotel & Spa?
The spa includes a hot tub, Turkish bath, sauna, and a range of massage and beauty treatments for an extra charge.
What dining options are available at Golden Tower Hotel & Spa?
Guests can enjoy a buffet breakfast at an additional charge and access to a bar/lounge area for drinks and snacks.
How far is Golden Tower Hotel & Spa from Florence Santa Maria Novella train station?
The hotel is approximately 0.5 km from Florence Santa Maria Novella train station.
What are the features of the rooms at Golden Tower Hotel & Spa?
Rooms feature air conditioning, a minibar, flat-screen TV, and free Wi-Fi.
Can I arrange airport transport while staying at Golden Tower Hotel & Spa?
Paid airport shuttle services, including pick-up and drop-off, are available.
What child amenities are offered at Golden Tower Hotel & Spa?
The hotel provides cots and babysitting/child services upon request.
What languages do the staff at Golden Tower Hotel & Spa speak?
Staff members are proficient in multiple languages, ensuring personalized service.
What are some of the nearby restaurants to Golden Tower Hotel & Spa?
Nearby restaurants include Restaurante Il Latini (0.5 km), Hard Rock Cafe (0.5 km), and Odeon Bistro (0.5 km).
Are there any wellness programs offered at Golden Tower Hotel & Spa?
Wellness programs and specialized treatments are available to guests.
What unique highlights does Golden Tower Hotel & Spa offer?
Highlights include the only wellness center within the walls of ancient Florence, complimentary luxury toiletries, and a daily complimentary minibar for guests.

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